Lunu / Company

Fostering higher values, connected and open to the future

in
Berlin

About

Founded in Berlin in 2018, Lunu is the creation of Artem Shaginyan and Petr Vishnyakov, two successful tech entrepreneurs who met in 2018 at an avant-garde art exhibition in one of Berlin’s industrial hangars. When they found they shared an interest in the potential of blockchain technology, they decided to explore that industry to identify the most promising areas for business development. Their partnership in Lunu combines Vishnyakov’s expertise in the new digital economy and cryptocurrencies with Shaginyan’s background as a designer and serial entrepreneur in e-commerce.

Lunu is more than a tech startup. The company and its founders are emblematic of a new way of life for the 21st century: principled, fair, and dedicated to art and creativity, with a strong sense of social responsibility.

The operating principle
for Lunu is based on the use
of decentralized
exchange rate

Why now?

The Adoption of
Cryptocurrencies
is Accelerating

Lunu captures
this digital momentum
and closes the gap
between cryptos and
the real world

The presence
of cryptocurrencies
in society has grown
exponentially since
Bitcoin was introduced
in January 2009

Some 40-million individuals now own crypto wallets
As of the beginning of 2020, there were nearly 3000 cryptocurrencies in circulation
As of April 3, 2020, the top ten cryptos had a market value of $172 — Billion USD

Spending cryptos directly in the retail market is still a challenge: cryptos must first be exchanged for fiat money through online exchanges or crypto ATMs — a time-consuming process that can cost as much as 16% in commission fees. Lunu products change all that, facilitating the use of cryptos in real-life transactions in-store and online. The Lunu payment system is secure, economical, and easy to use — a sure way to boost widespread adoption of cryptocurrencies in the real economy.

*above source: coinmarketcap.com

Lunu
benefits
from an
environment

433 billion US Dollars of cashless payments
are made each year
15 billion US Dollars are spent annually on processing fees to card issuers Visa, Mastercard, etc.
Over 100 million points of sale are equipped
with payment terminals

There are some 3000 different cryptocurrencies now in circulation, with a market cap of 180 billion US dollars
Cryptocurrency capitalization has grown by an average of 4000 % per year in the last 5 years
There are more than 40 million cryptocurrency wallet users and holders today

2000 transactions
per second

Technology

The Lunu System combines Lunu Terminal and Lunu Widget with a processing service that conducts instant auctions through the proprietary Lunu Arbitrage System. This system, based on a pool of independent arbitrageurs, assign the market price for the crypto-to-fiat exchange, while systems oracles monitor and verify the transactions in third-party blockchains.

Lunu Arbitrage and Exchange System

The
actors

The Lunu ecosystem comprises a diverse group of actors and a seamless processing service

The processing service
The system that coordinates and connects the customer, the arbitrageur, the exchange, and the retailer in a two-part exchange process: from cryptos to fiat money

The Customer
Uses his/her cryptocurrencies to purchase goods or services in-store or online from a retailer using the mobile Lunu Terminal or Widget

The Retailer
Owns the point of sale equipped with the mobile Lunu Terminal (and/or an e-commerce site equipped with the Lunu Widget) which allows him/her to accept cryptocurrency conveniently, readily convert it to fiat money, and transfer those funds to a retail bank account

The Arbitrageur
Exchanges the customer’s cryptocurrency to fiat money, buying and selling on third-party external exchanges to secure the best offer for the customer. The arbitrageur makes his money on the buy-sell price differential

The Oracles
The service monitoring the blockchain corresponding to the cryptocurrency in which the exchange transaction has been made and then communicates when the transaction is confirmed

Scalable
Arbitrageurs are independent actors, creating a pool of liquidity which is easy to scale to support the Lunu system. In Lunu phase 1 the system can process 2000 transactions per second and can be increased exponentially in the future.

Secure
Information submitted to the network via the Lunu Terminal is protected by digital signatures, and transactions are tracked by oracles in the blockchain.

Decentralized
Lunu does not impose its own token or cryptocurrency as a means of intermediary exchange, nor does it exert influence over the exchange rate. Third party developers can use an open protocol provided by Lunu to integrate their currencies into the system.

Fast
The speed of the transaction is limited only by the cryptocurrency architecture. For example, a transaction on the Bitcoin Lightning Network will take 3-seconds or less.

Easy-to-Use
While the Lunu system is sophisticated, state-of-the art technology, the entire two-step exchange process — converting cryptos to fiat money, involving four parties (customer, arbitrageur, exchange and retailer) — is seamless and takes just a few seconds.

Multi-Functional
The Lunu Terminal in-store and the Lunu Widget online accept a potentially unlimited number of cryptocurrencies as well as Visa, Mastercard, and NFC contactless payments such as Apple Pay, etc.